Arete Wealth Strategists Australia has established itself as a leader in the financial planning niche for American-Australian expats, primarily through its adeptness at synthesizing complex topics. Their method involves conducting in-depth research and presenting this information through webinars, which has become a pivotal element in their lead generation and brand awareness strategies.

While Arete values webinars for their educational benefits and ability to enhance expertise on various topics, they encountered challenges in attracting new business at the top of the marketing funnel without incurring substantial advertising costs. To address this, they shifted focus to content marketing and search engine optimization (SEO), aiming to organically leverage their webinar content for broader reach.