Overview
Green Ocean Global is an independent RIA serving American and European expats moving to Portugal. They embarked on a transformative journey to modernize their brand and online presence, aiming to maintain their core values while updating their brand image to resonate more effectively with their target audience.
The primary challenge was to redesign a website that not only aligned with modern design trends but also improved functional performance to enhance user engagement and search engine visibility. Green Ocean Global needed to ensure that the new design would be responsive across various devices and maintain high speed and usability.
QUICK DETAILS
Scaling With A Design system
As GOGA expands their team and scales their business, having a central source of truth for design is crucial. Not only does this keep everything consistent and on-brand, it also allows for quicker additions and changes in the future.
Building Pages That Resonate
Our goal with GOGA was to create pages that appealed to their target demographic - modern, well-traveled professionals. Intuitive layouts, attention-grabbing copy, and striking imagery helps portray GOGA as the expansive firm that it is.